History and Evolution

Grupo Disco was formed between 1989-1991 as a result of the creation of several companies by Accesorios Frigoríficos, S.A. (Afrisa) with the intention of forming a group on the Iberian peninsula responsible for distributing technical products for industrial refrigeration and air conditioning markets.

Afrisa (Accesorios Frigoríficos, S.A.) was founded in 1962 as a company which markets refrigeration products and components. In 1974 the company signed exclusive distribution agreements for Spain, and later Portugal, for Copeland manufacturers, world leader in the manufacture of compressors for refrigeration and air conditioning. It then became necessary to create a separate auxiliary structure, Compactos Frigoríficos, for the assembly of condensing units.
In 1988, as a result of the renegotiation of distribution agreements with Copeland, Afrisa once again became the distributor for the most well-known and prestigious product manufacturers for these markets. Agreements were later signed with Latorre, S.L. and Comercial P. Valls to become part of Grupo Disco, and Afrisa became the majority shareholder. Disco Madrid, Disco Málaga and Disco Lisboa distributors were created both previously and simultaneously. The company is currently in a situation to expect substantial development over the coming years. The new, modern facilities in Torrejón de Ardoz (Madrid), built specifically for the company, include 1900 m2 of office space and an adjacent warehouse measuring 6400 m2, which also houses a point of sale to cater to the eastern sector of Madrid. The building is custom-built with all the latest technology in communications, multiple facilities, an audio-visual training centre, etc.

The company employs 103 staff members and has points of sale in A Coruña, Cordoba, Palma de Mallorca, Seville, Valladolid, Vigo and Madrid (Torrejón de Ardoz, Getafe and Madrid)

Disco Madrid

Disco Madrid was set up as a distributor for the central area of Spain, Castilla y Leon and Galicia, later incorporating western Andalucia. In 1997 Afrisa took over the business activities and human resources of Disco Madrid, and the company has since remained inactive. The primary asset of Disco Madrid is the Grupo Disco corporate name, which it still owns.

Disco Málaga, S.A.

was created in the summer of 1990 and is devoted exclusively to the wholesale distribution of machinery and accessories for commercial and industrial cooling systems and air conditioning for installers and installation companies in Malaga, Granada, Jaen, Almeria, Campo de Gibraltar, Ceuta and Melilla.

Their commitment to the customer is to attain an ideal quality-price ratio, together with quick delivery and solutions to the various difficulties present in the sector. In order to satisfy the expectations of the installer we guarantee the quality of the product and offer technical support and prompt and efficient service.

Customer care and a direct link with the manufacturer, as well as the participation in the most important trade fairs has encouraged the ongoing growth of the company from its beginning, gaining the reliability of the installer and the respect of the market.

With more than 15 years’ experience behind us, our guarantee is specialisation and know-how, crucial factors in proper customer service. We are thus able to help our clients prepare offers and start up new equipment and units, as well as to provide them with spare parts for machinery in need of repair.

As a result of the wide variety of products offered, we are able to custom-fill all our clients’ economic and functional needs.

The leading products in the sector put us at the forefront of the market, making it possible to provide innovative and state-of-the-art products in a world that is increasingly mindful of design and functionality.

Disco Malaga currently employs 12 staff members, among them engineers, economists and highly qualified sales and post-sales personnel.

We are located in the San Luis Industrial Area in Malaga near the Fairs and Exhibitions Building, opposite the El Viso Industrial Area and adjacent to the La Estrella Industrial Area.

Comercial P. Valls, S.A,

Founded in 1983, Comercial P. Valls, S.A. became part of Grupo Disco in 1990. The company specialises in the distribution and marketing of machinery, components, tools and accessories for the Refrigeration and Air Conditioning industry. Serving the market in Catalonia and Andorra, the company has three points of sale, with head offices and head point of sale in Barcelona, and secondary points of sale in Terrassa and Tarragona, both inaugurated in 1996.

The company currently employs 21 staff members, all properly qualified in their various areas of expertise. 15 employees cover foreign and domestic sales, logistics and warehousing, point of sale, purchasing, account management and technical consulting and human resources in Barcelona. There are 3 employees each in the branches in Terrassa and Tarragona, covering the areas of warehouse, point of sale, and foreign and domestic sales.

The primary objective of this human team is oriented towards customer satisfaction.

The company has been audited by Deloitte & Touche since 1992, and in 2003 we obtained the TUV-ISO 9001 quality certification.

Our 23 years of experience in the sector are a guarantee of our familiarity with the market. Company progress has been quite positive, as can be seen by an increase in sales, which together with the considerable organisational streamlining we have undertaken has allowed us to maintain high levels of service and competitiveness.

Our goal is towards continuous improvement of the efficiency of our commercial management system in order to ensure customer satisfaction and increase our market share.

Latorre, S.L.

Latorre, S.L. began business activities in the 1960s in response to a need to cover the emerging sector of industrial cooling, and with the objective of specialising in the marketing and distribution of cooling units, components and accessories for the wholesale cooling and air conditioning industry.

The company was established in Valencia in 1963, and over the next three years the family business expanded, with branches opening in Murcia, Gijon, Zaragoza, San Sebastian and Barcelona.

Following several decades of expansion as a family business and as the result of a successful business strategy, the company became part of Grupo Disco in 1989. This move entailed both a complete organisational restructuring for Latorre and the expansion of the company’s commercial network, strengthening it through the incorporation of new branches in Alicante and Albacete.

Right from the start, Latorre has maintained a policy of ongoing improvement and expansion of its commercial network, making it possible for the company to have 9 branches open today. The various sites manage purchasing, warehousing, logistics, sales and technical departments. The company’s head office is located in Valencia.
We can find clear evidence of this progressive expansion in the fact that in just three years, three new branches have been opened: Latorre Canarias in 2004 and Latorre Bilbao and Castellon in 2005. Latorre is thus able to ensure a more localised service to cover the market needs of the entire nation.

Latorre’s more than 40 years of service in the industrial cooling sector make it one of the first companies in the market, working with all the top brands and suppliers in the sector.

Disco Lisboa (Distribuidora Comercial del Frio Lisboa, S.L.)

was constituted in 1991 with the participation of the shareholders of Portugal’s largest manufacturing and installation company in the sector. Later, in 1994, these shares were bought up and Grupo Disco became practically the sole shareholder of the company, with nearly 100% of the shares.

The central Discolis installations are located near the Lisbon airport, where the company has 800 m2 of offices and industrial premises. The company also has two branches in the north of Portugal: one in Braga and the other in Aveiro. The company employs 22 staff members.

In 1997, as the consequence of a split in Grupo Corporación Frigorífica, Grupo Palm took over Grupo Disco through its 100% subsidiary, Corporación Frigorífica 2.